Facebook Fan Page

Why Your Business Needs a Facebook Fan page:-



Consider this…As of August 2012, Facebook has 955-Million active users, with more signing up each day. With so many users it is no a longer a question of if your target market is spending their time on Facebook or not. Facebook is no longer just for teenagers, Facebook attracts all age groups from teens to grandparents. Facebook is quickly becoming a daily routine for many, including your target market.

Facebook’s unique Fan Pages allow your business to have a specific profile where your past customers, current customers and new customers can come together to create a community right around your products and services. As a business owner you know how important word of mouth marketing is; Facebook can be your best form of word of mouth marketing. The truth is, even if your business is not on Facebook, your customers are likely already talking about you. Give them a specific area and watch your brand awareness explode.

The Benefits to Your Business:-

• Continual Communication with Your Customers
• Status Updates Keep Your business at the top of your Customers mind
• Relationship building with past and new Customers
• Constant Branding – Your Business right on Your Customers News Feed
• Platform for Sharing – Provide Important info, Testimonials, Video, etc.
• Viral Marketing with the easy “Share” feature of Facebook (average Facebook user has 150+ Friends)
• Receive valuable feedback from your Customers
• Keep Your Customers Engaged with You
• Build long term trust & loyalty with your customers
• Keep Your Customers buying more and more often
• Additional Traffic to Your Website
• Increased search engine rankings
• GROW YOUR BUSINESS by building real relationships with your Customers
• Available for any business, regardless of size or industry

Market & Brand Recognition:-

Fan pages have become a major piece of any business’ marketing strategy. Just look at how corporate brands are using Facebook and you will notice that little Facebook icon is all over TV commercials, direct marketing pieces and posted for all to see at each location. Why is this?… Well they know that people are spending their time on Facebook. The best part about Facebook is that it’s a tool that regardless of business size or industry you can take advantage of the power provided by the network. Any business is able to build a Fan base, engage with their customers, build trust and ultimately increase brand awareness, resulting in more revenue.

Your Customers want Information Quickly:-

And by having a Fan Page that is optimized and managed properly they will be able to achieve just that. Facebook is setup to provide it’s users with a social experience, and as a business on Facebook you will provide your customers a community in which they are able to seek additional information on your products or services that will help them make a purchasing decision. On top of that, Facebook provides your customers with an easy way to share their experience with your business and with their friends; right now the average Facebook user has 150 friends, allowing your business name to go viral.

Facebook is becoming so popular that it is actually the number one visited site in the United States. People want access to info NOW and they want access to services and products from people they know and trust, that is exactly what Facebook provides. Every time a Facebook user comments on a status update or post by a brand they are telling their friends they support that brand, this increases brand awareness and trust between customers. If you do not have a Facebook Fan Page, chances are your customers are already looking for you on the ever growing network, either to share feedback or a positive experience they had with your business.

Measure the performance of your Fanpage:-

In order to get the most out of your network you must be able to track your Fan Page’s performance. Every Fan Page designed by Social Brothers will have several elements built in that will allow you to track the overall performance of your page. You will also learn how to monitor the statics provided directly by Facebook to determine the overall success of your page and to determine what areas of the page need to be tweaked for better results. Merely having a Fan Page is not enough, the Fan Page must be carefully monitored and managed to get the best results from the network. Social Brothers will either monitor your business page for you, included in all Monthly Management services or provide you with the tools to do so if you manage your page in house. Regardless of who manages your page, it is important not to be in the dark on your Facebook efforts.