It’s the dirty little secret many shampoo companies don’t want you to know. When you wash your hair with certain traditional shampoos, you may actually be stripping your hair and scalp of their natural oils. Natural oils are needed for hair growth, strength, healthy shine, and non-breakage. Many shampoos usually rely on sodium laurel sulfate or other damaging detergents for cleansing. While these generate a thick lather to clean hair, they can also create dryness, frizziness, dullness, and color fade.
This problem is exacerbated during winter months when cold, dry conditions zap the moisture out of your hair. The result from washing with traditional shampoos is lifeless looking hair that's loaded with uncontrollable static.
To tackle those problems, we often spend a fortune on products and procedures. These bring pretty good results initially, but the combined damage caused by shampoos and winter weather quickly return hair to that dull, dingy state. Plus, these products may lack the addition of specific cleansing ingredients shown to be beneficial during the winter months.
Enter legendary L.A. celebrity stylist Chaz Dean. Years ago, he created WEN® Cleansing Conditioner, a product that revolutionized the hair care industry by moving away from using the harsh ingredients found in most store bought shampoos. Instead, WEN® contains natural herbs and botanicals with amazing cleansing and hydrating properties.
This radical new approach to cleansing hair became a major hit. That's because WEN® leaves hair clean and soft, allowing it to keep its color and vibrant shine. And while WEN® is also great any time of year, Chaz Dean has now formulated versions specifically for winter.
WEN® Winter Cranberry Mint is your "must have" for this cold, dry season. Inspired by the comforting aromas of the holidays, this new seasonal formula is powered by an exclusive combination of antioxidant-rich berries, mint and botanical extracts. Winter Cranberry Mint is designed to promote strong, healthy hair throughout the season and impart shine and softness — even to damaged hair.
WEN® is a 5-in-1 formula that takes the place of your shampoo, conditioner, deep-conditioner, detangler, and leave-in conditioner. And the most amazing thing about WEN® is that it cleanses without lather. Instead, when mixed with water, it creates a smooth foam for shiny, healthy-looking, manageable results. The first time you try it certainly feels different, but the results speak for themselves.
Before being marketed, WEN® underwent extensive consumer tests, and the results were impressive. More than 90 percent of the participants in the studies reported that their hair was more shiny, less frizzy, and had more bounce.
WEN® is recommended for all hair types, and once you start using it, it will become the only cleanser/conditioner you'll want to use in your daily routine.
Your holiday-inspired WEN® kit includes the new Winter Cranberry Mint seasonal, or you can choose from Pomegranate, Sweet Almond Mint, or Lavender. You'll get the cleansing conditioner, the anti-frizz styling crème, and the ultra nourishing cleansing treatment, plus two free bonus items and free shipping.
